Privacy Policy

1. Introduction

This Privacy Policy describes how Gheeify and its affiliates (collectively "Gheeify, we, our, us") collect, use, share, protect or otherwise process your information/personal data through our website Gheeify.com(hereinafter referred to as "Platform").

Please note that you may be able to browse certain sections of the Platform without registering with us. We do not offer any product/service under this Platform outside India and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.

2. Information Collection

We collect your personal data when you use our Platform, services or otherwise interact with us during the course of our relationship, and related information provided from time to time. Some of the information that we may collect includes but is not limited to:

• Personal Data: Name, date of birth, shipping and billing address, telephone/mobile number, email ID, and any such information shared as proof of identity or address.
• Sensitive Personal Data: Bank account or credit or debit card or other payment instrument information, and biometric information (such as facial features or physiological information to enable certain features when opted for) in accordance with applicable laws and your consent.
• Behavioral Data: We may track your purchase behavior, preferences, and other information that you choose to provide on our Platform. This information is compiled and analyzed on an aggregated basis.
• Transaction Data: Information related to your transactions on our Platform and third-party business partner platforms. When such partners collect your data directly, you will be governed by their respective privacy policies.

Safety Alert: If you receive an email or call from a person claiming to be representing Gheeify seeking personal data like debit/credit card PIN, net-banking or mobile banking password, please never provide such details. If you have already revealed such info, report it immediately to an appropriate law enforcement agency.

3. Data Usage

We use personal data to provide the services you request. To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses. Specifically, we use your data to:

• Assist sellers and business partners in handling and fulfilling orders.
• Enhance customer experience and resolve disputes.
• Troubleshoot problems and protect against error, fraud, and other criminal activities.
• Inform you about online and offline offers, products, services, and updates.
• Customize your experience, conduct marketing research, analysis, and surveys.

4. Information Sharing

We may share your personal data internally within our group entities, our other corporate entities, and affiliates to provide you access to the services and products offered by them. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out.

We may disclose personal data to third parties such as sellers, business partners, and third-party service providers (including logistics partners, prepaid payment instrument issuers, and reward programs) to process and deliver your orders, comply with legal obligations, enforce our user agreements, or prevent fraudulent activities.

We may disclose personal and sensitive personal data to government agencies or authorized law enforcement if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.

5. Security Precautions

To protect your personal data from unauthorized access, disclosure, loss, or misuse, we adopt reasonable security practices and procedures. Once your information is in our possession, we adhere to our security guidelines to protect it, utilizing secure servers.

However, please note that the transmission of information over the internet is not completely secure for reasons beyond our control. By using the Platform, users accept the security implications of data transmission over the internet, and therefore, there would always remain certain inherent risks. Users are responsible for ensuring the protection of login and password credentials for their accounts.

6. Deletion & Retention

You have the option to delete your account by visiting your profile and settings on our Platform. This action will result in losing all information related to your account. You may also write to us at the contact information provided below to assist you with these requests. We may, in the event of any pending grievance, claims, pending shipments, or other services, refuse or delay deletion of the account.

We retain your personal data for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data if we believe it is necessary to prevent fraud or future abuse, or for other legitimate or analytical research purposes.

7. Your Rights

You may access, rectify, and update your personal data directly through the functionalities provided on the Platform.

8. Consent & Withdrawal

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure, and processing of your information in accordance with this Privacy Policy.

You consent to us (including our corporate entities, affiliates, lending partners, technology partners, and marketing channels) contacting you through SMS, instant messaging, phone calls, or emails.

You have an option to withdraw your consent by writing to the Grievance Officer at the contact info below. Please mention "Withdrawal of consent for processing personal data" in the subject line. We will verify such requests. Withdrawal will not be retrospective and will be handled in accordance with the Terms of Use, this policy, and applicable laws. If you withdraw consent, we reserve the right to restrict or deny services.

9. Changes to Policy

Please check our Privacy Policy periodically for changes. We may update this policy to reflect changes to our information practices. We may alert or notify you about significant changes in the manner required under applicable laws.

10. Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below: